History of formation & development
Masi was founded with a bold vision to redefine the animal feed industry by supplying premium raw materials that set new standards for quality and nutrition. From the outset, we have remained steadfast in our mission to build an efficient supply chain that empowers businesses to enhance productivity, manage costs effectively and provide superior nutrition for livestock. By doing so, we contribute to raising industry standards and improving the overall quality of output.
With a diverse portfolio that includes fish meal, fish oil, fish soluble paste, broken rice, rice bran, cassava chips, cassava pellets and cassava residue, Masi has become a trusted Partner for leading aquafeed and livestock feed manufacturers. Our commitment lies in delivering a stable supply of nutrient-rich raw materials that adhere to the most rigorous quality standards. By continuously investing in advanced technology and refining our quality control systems, we stay ahead of market demands and drive industry innovation.
At the core of Masi is a fully integrated ecosystem that brings together the expertise and strengths of three key subsidiaries: Kim Long, MMS and Tien Phat. This synergy enables us to provide sustainable, long-term solutions for the livestock sector. With a solid foundation in place, we not only meet the needs of the domestic market but also expand our reach internationally, positioning Vietnam’s raw materials as a competitive force on the global stage.
Vision, mission & core values
Vision
To become a leading enterprise in supplying raw materials for animal and aquafeed production
Mission
To cultivate a sustainable corporate culture that prioritizes both professional expertise and ethical integrity. To create exceptional products with optimal nutritional value, enhancing the growth and development of livestock. To drive the long-term prosperity and sustainability of the animal feed industry while contributing to the advancement of Vietnam’s agricultural sector.
Core values
Guided by our unwavering commitment to product quality, Masi proactively sets the benchmark for excellence in the industry. We uphold strict quality control through a meticulously managed, closed-loop production process and a rigorous selection of raw materials. By consistently delivering superior products, we reinforce our market presence and solidify long-term partnerships.
To stay ahead, we cultivate a highly skilled and experienced workforce dedicated to optimizing operational efficiency. Alongside this, we continuously invest in a well-equipped transportation fleet to ensure fast delivery, maintain product integrity, and help Customers streamline costs.
Certification
Quality serves as the foundation of Masi’s reputation and strong market position. In the animal feed industry, every nutritional parameter plays a critical role in determining livestock health and overall farming efficiency. Through continuous investment in advanced technology, we achieve precise control over every stage of production, from sourcing raw materials to delivering the final product.
A rigorous quality control system ensures that all products adhere to the highest standards while eliminating impurities and harmful substances. The international certifications we have obtained stand as clear evidence of our dedication to maintaining sustainable quality and excellence.
Masi ecosystem: Kim Long, MMS, Tien Phat
With a commitment to "Partnership for sustainable growth", Masi channels its resources into building a fully integrated ecosystem that delivers greater value to Customers.
- Maximizing efficiency and production, our ecosystem operates through a network of specialized factories and business units that work in seamless coordination. This interconnected structure optimizes the supply chain from raw material sourcing to final product delivery, reducing production costs, enhancing operational efficiency and ensuring consistent quality.
- Securing supply stability, Masi maintains full control over raw material procurement, guaranteeing a reliable, high-quality supply for animal feed manufacturers. By proactively managing input materials, we safeguard production continuity and maintain industry-leading standards.
- Driving sustainable development, our closed-loop model extends from manufacturing to distribution, reinforcing long-term industry growth while minimizing environmental impact. This approach strengthens the livestock sector and promotes responsible production practices.
With a long-term vision for comprehensive and sustainable expansion, each subsidiary within the Masi ecosystem aligns with the shared mission of delivering premium raw materials and exceptional service. We believe that the synergy between our entities creates a robust ecosystem that elevates the value of the animal feed industry and strengthens our position as a trusted Partner.
1. Kim Long Fish Meal Factory
Kim Long is one of Vietnam’s leading manufacturers of fish meal, fish oil and fish soluble paste. Strategically located within the Phan Thiet fish sauce processing zone - the largest area in Binh Thuan - the factory spans 10,000 m² and is meticulously designed with clearly defined functional zones and equipped with state-of-the-art production lines imported from advanced markets.
Committed to international standards such as GMP Plus and ISO 22000, Kim Long ensures that every product meets the highest nutritional requirements, delivering high protein content while remaining free from antibiotics. By sourcing only the freshest fish and implementing a closed-loop production system, Kim Long’s fish meal, fish oil and fish soluble paste protein offer superior nutritional value, optimizing the growth and health of livestock, poultry and aquaculture species.
Guided by the principle that "Product quality is our lodestar", Kim Long has established itself as a Strategic Partner for major corporations, including Cargill, CP Vietnam, Evergreen Vietnam, HaiD Group. With a vision for global expansion, the company is actively advancing into key international markets such as China and Japan.
2. Tien Phat - Rice Bran and Broken Rice Factory
Nestled in the heart of Tien Giang, Tien Phat thrives in Vietnam’s most fertile rice-producing region. With a 10,000 m² facility equipped with cutting-edge technology, the factory delivers over 5,000 tons of rice bran and broken rice each month, ensuring a steady supply for the animal feed industry. A meticulously controlled one-way production process safeguards purity and guarantees unwavering quality.
Beyond production, Tien Phat upholds the highest standards in storage with ISO-certified facilities that preserve nutritional integrity. As the company strengthens its foothold in domestic markets, it also accelerates global expansion, bringing Vietnamese agricultural excellence to the world. Quality is not just a benchmark but the foundation of trust. That is why leading feed manufacturers choose Tien Phat as a Partner and why Customers place their confidence in every product we deliver.
3. MMS – Supplying Premium Agricultural Ingredients for Animal and Aquafeed Production
MMS specializes in providing high-quality raw materials for animal and aquafeed production, including rice bran, broken rice, cassava chips, cassava pellets and cassava residue, corn, soybean meal, amino acids and other essential ingredients that meet ISO and HACCP standards. Strategically positioned near major raw material sources, MMS ensures a stable supply while optimizing costs, delivering long-term value to every Customer. Sourced from fertile fields, each ingredient undergoes rigorous selection and advanced processing to preserve its full nutritional potential, meeting the strictest feed industry standards.
Beyond feed ingredients, MMS is also a trusted Partner in biomass energy, supplying rice husk fuel to promote sustainable, eco-friendly production practices. With certified storage facilities and strong Partnerships with milling plants, MMS guarantees swift, efficient and high-quality supply chain solutions, ensuring reliability and peace of mind for every Customer.
